Why This Matters
Farming is culture. Without support, indigenous farmers and native crops risk disappearing, taking with them biodiversity, local livelihoods, and the food knowledge that binds communities. We exist to keep that wisdom alive and flourishing in today’s markets.
India’s agricultural future depends on its past. By championing native varieties, we rebuild biodiversity, strengthen rural incomes, and climate-proof local food systems. Our on-ground work documents traditional practices and channels them into practical routes for market access—so a seed saved becomes a livelihood sustained.
We build bridges. Our research-backed pitch connects farmer groups with long-term corporate partners; our vendor network grows ethical markets for native produce; and our storytelling brings real farmer voices forward—expanding awareness and demand for indigenous crops.
We believe the future of Indian agriculture is local, indigenous, and sustainable—built together with its original stewards. To date, our programs and fieldwork have reached hundreds of farmers, with pathways for youth leadership and home growing to multiply that impact.
WriteLocal
Youth Leadership: Schools As Stewards
Led by student founder Yuvaan Jalan, this initiative shows how school-based programs can document heritage crops, mobilize peers, and inspire community action for conservation.
Home Growing: Start With Native Species
A practical guide for starting native fruit and herb patches at home—supporting biodiversity from the backyard while reconnecting families with regional flavors and climate-smart crops.
Case Study: Farmer-Led Sustainability
An ethnographic deep-dive into how indigenous knowledge systems guide planting, sharing, and seasonality—offering a blueprint for resilient, fair supply chains that corporations can partner with rather than replace.
Testimonial
